So, you’re thinking of running online ads now that it’s becoming apparent that this “new normal” isn’t going anywhere. For the time being, everyone’s stuck at home and seeking new ways to connect, mostly through video chat and social media. Social media messaging has increased by more than 50%. Video calling has doubled. People are… continue reading »
Good news if you’re a small business owner. Fortunately for you, the bulk of your competitors are likely doing very little to increase their rankings through search engine optimization (SEO). Although it takes quite some time to rank on the first page of Google, it’s worth putting some effort into getting there. You might be… continue reading »
Two questions for you. How many views does your website get per month? How many of those people are calling you? If people are viewing your website they’re either interested in the content you’re producing, or they’re interested (or at the very least, curious) in what you’re offering. But why aren’t they calling? If people… continue reading »
If building a relationship is the key to sales success, then trust is the foundation. We know that trust is essential in making a sale, especially if you’re a new business. Here are 4 ways you can build trust through your website. Faces Human faces are very powerful. They elicit an emotional response. A study… continue reading »
One of the first actions a prospect will take after learning about your business is to Google it. Or better yet, they will go directly to your website. Prospects will visit your website –whether they learn about your business through word of mouth, through a search, or from the back of your business card. Often… continue reading »
It seems like everybody is starting a blog nowadays. Lawyers, window blind sellers, web designers. Everyone and their mother is launching a blog on their website. And for good reason. A blog allows you to reach your audience on a regular basis. It increases your visibility. It allows you to position yourself as expert in… continue reading »